Naomi G joins the growing roster of indie label, Umami Records
The eclectic newcomer marks her official debut with the release of Cage The Animal - a gothic pop-R&B tune that chronicles the cycle of abusive and toxic relationships, and how to get away from it triumphantly in order to rebuild one’s dignity.
Merging the broody minimalism of Lorde and Banks with the chameleonic tendencies of artists like Halsey, Naomi G’s latest track begins rather unassumingly with nostalgic, flatlining keyboards and ethereal soundscapes, and evolves into a vindictive anthem that turns emotional scarring and pain into a source of strength.
Given that she already seems to have her stylistic stamp on lock, Naomi G is destined to take the world by storm with her bold, assertive take on women empowerment, never treading lightly on important social issues that degrade, discriminate and disrespect people of her kind. It’s an accomplishment worth taking seriously, a statement of self-love and confidence from someone who initially seemed to have lost it all.
Cage The Animal is the lead single for Naomi G’s debut EP which is scheduled for release over 2021.
Alternative and alternating, Naomi G is one of Singapore’s rising Dark Pop songstresses rendering her most symptomatic coming of age experiences, wherever it takes her. The singer/songwriter unblinkingly stays her mind and allows her Freudian Slips to take centre stage. The rhythm that comes of it is a moody downbeat electronica, flavoured with slick notes of Alt-R&B, frothed by ethereal Dream Pop, and enlightened by Soul. At times unsettling, her hypodermic words are indeed a salt to her own melancholia - one that slurs mystique sexuality and breaks down brittle emotions afoot.
She’s radiantly inflamed by the terrestrial experience she is treading through, unafraid of undressing intensity and honesty-owed to herself. Naomi describes her music as a “body-caressingly raw sonic prelude to my own deeper tensions'' and that running them through music is the cathartic shatter she needs to figure them out. Other times it’s all about expressing that untimely and noise-cancellingly loud message that is often contemplative, combative and cynical. The young singer now begins her journey by flirting with themes of balance such as that between innocence and sensuality, relationship and isolation as well as nature and oppression.
Umami Records is a Singapore-based indie record label founded in 2013. Much like the “5th taste” reputation of its namesake, the label strongly believes in discovering new, interesting sounds that run underground and away from the mainstream. The label’s tight-knit, curated roster includes releases from Linying, The Steve McQueens, brb., Evanturetime, CampFire, Martin Baltser, Phoria, Oriental Cravings, and more.