Joni releases new single 'Never going back'
Following the release of her dreamy single Orange, singer-songwriter Joni is back with her new release Never Going Back - coming to terms with the disjointed reality of the music industry.
Photo by Lauren Naylor
Produced by Noise Club (Marina and the Diamonds, Daniel Caesar, Vance Joy), Never Going Back is the sophomore single from her forthcoming EP Orchid Room. Writing and recording her songs in a small green house deep in the hills of Laurel Canyon, Joni draws inspiration from 60s Tropicália and 2000s indie rock to make her illustrious soundscapes come to life. Running her vocals through vintage amps, the track is awash with glowing synths and pockets of soft drum medleys - pulling people into her world.
"Never Going Back is about embracing the messy and flawed sides of yourself”, Joni explains. “I think a lot of artists have had that moment of realising that their life isn't going to necessarily be simple or stable, but leaning into the chaos has given me a lot of freedom.”
The daughter of a submariner, Joni spent her formative years in Italy, Japan, and the southeastern shores of Connecticut. The one constant in her life was music, and she easily picked up piano and various woodwind instruments before a guitar was gifted during her parent’s divorce. Dropping out of music school in 2013 to move to New York City, she put a band together and refined her live sound at venues such as Mercury Lounge, Brooklyn Bowl, and Webster Hall.
Signing a publishing deal with BMG, she quickly found success in writing for major pop artists, earning an iHeartRadio music award and a platinum record. Despite the newfound success, Joni felt the restless pull back to her own artistry and eventually moved to Los Angeles. She released a handful of singles, garnering support from Indie Shuffle, Gold Flake Paint and UPROXX, as well as generating over a million streams and landing a spot on Spotify’s US and Global Viral Top 50 playlists.
With her EP soon to follow, Never Going Back takes you further into Joni’s luminescent world, filled with “nostalgic nights and daydream-filled mornings”.